ODH is Launching Campaign to Raise Awareness of Drug Overdoses

The Ohio Department of Health (ODH) is launching a campaign to raise awareness about drug overdoses, urging friends and family members of those who use drugs to carry the overdose reversal drug naloxone.

The campaign is focused on the 15 counties that accounted for 80% of the state’s fentanyl-related overdose deaths in 2014: Butler, Clark, Clermont, Cuyahoga, Franklin, Hamilton, Lorain, Lucas, Marion, Montgomery, Ross, Scioto, Stark, Summit and Warren.

The campaign includes the use of billboards and mobile and digital ads to direct people to a website for more information about naloxone.

“Drug users may not know when illicit fentanyl has been combined with other drugs like heroin, and they can overdose and die quickly,” ODH Medical Director Dr. Mary DiOrio said in a statement. “The use of naloxone as quickly as possible is vital to saving lives during all opiate overdoses – but it is especially critical during overdoses involving fentanyl because it can kill quickly. And because of its toxicity, fentanyl overdoses may require more than one dose of naloxone, so it’s critical to call 911 immediately.”

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